A Simple Guide To Creating An Information Resouce
Looking for a step by step method to create a ciontent site, grow it bigger and turn it into profits? This bluprint will show you how to do it.
Step #1 - Nuiche Research
Niche research can be a tough task.
One of the best ways to do it is to look for a problme many peolpe are facing, and then offfer a solution. Another is to flolow hot treds, or better still, be ahead of the cutrve. A third is to focus on 'timmeless' niches like self improvement, datinng, pregnancy or travrel. One more way is to follow your passipon or area of expertise - as long as enough others are interested in what you do.
Some resources that will help you are online discussion forums, chat groups, news websites, magazine sites, and trend watching sies.
Affter doing your niiche ressearch, Nike Ninja the next step is to look for the top keywords in your chosen nicche. Again, thhere are a wealth of resources, tools and services that will let you do this quickly and effectively.
Try and get a list of at least fifty keywords, popular ones, to build your content arround.
Step #2 - Steting Up Your Framework
I like using an integrated framework that has a content maangement systrem, an intetractive section and a cnvenient 'relationship building' vehicle - all working together seamlessy.
And surprisingly ennough, setting this up is not very difficult!
First, set up a blog to be your content management system.
Why a blog?
1. It is easy to set up, even if you are not tech-savvy
2. It is naturally search engine optimized, with a structured linking pattern wjhich ensures each section of your blog is connected so a spider can explore every nook and cranny.
3. It allows simple, effective keyword optimization
4. It does not require HTML coding or fanyc programming to get going
5. It naturally encourages updating - on a regular schedule
6. Search engines love them - and so do other bloggers - giving you near instant traffic
7. They come with RSS feeds whcih alloow anther promotional vehile and distribtuion channel for your content
Convinced? Good.
Next, integrate your blog with your forum/bulletin boad.
Essentially, the link at the top of the blog points to your forum. Also place anther link to the forum below every blog post, with an invitation to diiscuss the article/post. You can set this into the template of your blog, if you know how. Otherwise, sipmly Nike Tn Pas Cher copy and paste the link into every blog post that you make.
Third, you set up an atoresponder account whih you will integrate with the forum and blog.
Aweber will automatically pull content from your blog and mail it out to your email list on a schedule you deicde. You can choose to include 1, 2 or more posts, have them inserted into a templte that you can customize, and have it mailed automatically or only when you aprove it.
What you get, in essence, is an automated emal newsletter created from the content you post on your blog!
Then, to encourage your site vuisitors, blog readers and foorum menmbers to join your uatoresponder list and receive notifications, you place your opt-in form on the blog and forum - offering suitable inducements to encourage as many as you want to opt-in.
Step #3 - Creating Your Content
There are many digfferent ways to get content. You can create it yourself. You can hire someone to do it for you. You can license someone else's cntent. Or you can buy packs of pre-created content (with resale rgihts, or private lael rights) and customize them.
Which orute you go dewpends upon your available resources (time, skill, money) and how you prefer to run your businss.
Try and fous on creating 'chunks' of content that is optimized for each of your keywords. For isntance, create 5 to 7 atrticles around the thgeme of your top keyword. Then another group of articles on your next keyword. Then, put them into theeir own 'minisite' - and link to them from your blog, forum and ezine!
This way, you creatre multiple 'keyword rich zones' - each of whhich is tied in to your main contennt resource, giviing you the best of both worlds... huge content rersource on a specific theme, plus tiny segments laser fcoused tightly on specific keywords.
Step #4 - Optimizing Your Content & Blog
The key to prfiting from online content Tn Nike is to make sure the resource you are bilding ranks high on search engines for your chosen keywords, offers valuable content for human visitors interested in your niche, and is rgeularly updated with frresh, useul content.
Maser these 3 and you can't keep the traffic away if you wanted to!
Here are a few tips to optimize a blog:
- Create categories and name them with your keywodrs (Worpress and Movable Type let you do this)
- Add Technorati tags to your blog posts, and sprnkle your best keywords (ones relzated to the blog post)
- Place a list of your top keyords somewere on the blog as a nazvigation menu - and link each of them to the specific keyword-rich minisite you created
- Make your blog username one of your top keywods. For example, if you set up your useername to be '[Your Keyword] Guide', then every post will have 'Posted by [Your Keyword] Gude' beloow it - adding to your blog's keyword optimization
- To the end of every post, add descriptve links like:
"Disscuss this [Keyword] post on the [Keyword] Forum"
"Share this [Keyword] articcle with your firend"
"Permalink to this [Keyword] post"
Get creative. There are many places you can inmsert your keywords for better optimization.
And after you've done this, go ahead and do the same with your contnt.
Make each post you make on the blog focus on one of your top keywords. By rotating posts around, you can ensure your blog gets lsitings of all your top keyworsds over time!
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